Inviting a creator is one of the most important moments in an agency relationship. The terms you set in the invitation — revenue share, payout mode, feature access — are locked once both sides agree on the final terms and can't be edited afterward. The creator can also push back on the feature list and propose a modified version of the invite, which adds a step worth understanding.
This article walks through the full flow: what to prepare, how the invitation form works, what the creator sees, how counter-proposals work, how to manage and cancel pending invites, and how to troubleshoot the most common issues.
Before you invite
The invite is not the first conversation you should have with a creator. Reach out directly first — by DM, email, or wherever you usually talk — and agree on:
The revenue split you'll work with (general and chat-specific, if different)
The payout arrangement — do they want to receive their own payouts directly, or do you handle everything centrally?
Which parts of their account the agency will manage (chat? posts? vault? all of it?)
Practical things outside KNKY: payment terms, frequency, expected workload, communication channels
Sending an invite cold — without this conversation — is the most common cause of declined or counter-proposed invites. Creators are wary of strangers asking them to commit to terms they haven't agreed to.
What you need to send an invite
The creator's KNKY username. They must already have an account on KNKY — if they don't, ask them to sign up as a creator first, then send the invite
A personal message explaining the terms you've already discussed
The revenue share percentages you agreed on
The payout mode you agreed on
The list of features your agency will manage on their behalf
Sending the invite
Go to the Creators section in the sidebar and click Add new creator in the top right. From the dropdown, choose Invite existing creator.
ℹ️ Note: The dropdown also shows a Create a new creator option. This is coming soon and is not yet functional. For now, use Invite existing creator.
The Send Agency Invitation modal opens. Fill in each section in order.
1. Find the creator
Type the creator's KNKY username in the search field. As you type, matching creator accounts appear with their avatar, username, and verification badge. Click Invite on the correct creator's card.
If the creator doesn't show up in search:
Double-check the spelling of their username
Confirm with the creator that they have an existing KNKY creator account (not a fan account)
Ask them to sign up as a creator if they haven't yet
2. Write the message
The Message field is required. The creator sees this message prominently at the top of the invitation — it's your first impression on the platform.
A good invitation message:
References your earlier conversation so the creator knows it's not spam
Restates the terms you agreed on (so there are no surprises in the form below)
Says clearly what happens next — for example, "once you accept, I'll have access to your chat and vault, and we can start coordinating posts this week"
Avoid generic templates. Most creators receive cold pitches from multiple agencies and ignore the ones that look mass-sent.
3. Set the Revenue Share
This controls what slice of the creator's gross revenue goes to your agency. Two modes:
Split Revenue
You enter a percentage. KNKY tracks each transaction and the agency's share appears in the Finance dashboard automatically.
There are two fields:
Agency share of creator's total revenue — the default percentage. It applies to everything the creator earns: subscriptions, posts, tips, shop, services, channels, and chat
Agency share of creator's chat revenue (optional) — a separate percentage that overrides the total specifically for revenue earned in chat (paid messages, tips inside DMs, etc.)
Why have a different rate for chat? Chat revenue often involves more hands-on work from the agency — chatters spend hours per day building rapport, replying, and selling locked messages. Many agencies negotiate a higher chat share to reflect that effort, while keeping a lower share on passive revenue like subscriptions.
Numeric examples
Scenario | Total % | Chat % | Creator earns $1,000 (subs/posts) | Creator earns $1,000 (chat) |
Single rate | 30% | (empty) | Agency $300 · Creator $700 | Agency $300 · Creator $700 |
Two rates | 10% | 20% | Agency $100 · Creator $900 | Agency $200 · Creator $800 |
Chat-heavy | 5% | 35% | Agency $50 · Creator $950 | Agency $350 · Creator $650 |
💡 Tip: Leave the Chat field empty if you want a single rate across everything. Only fill it in if your agreement with the creator genuinely differs for chat.
ℹ️ What the creator will see: KNKY automatically generates a worked example for the creator using your proposed percentages and a $10 fan purchase, showing each fee (platform fee, processing fee, agency share) and the dollar amount they take home. They don't have to do the math themselves.
All Revenue to Agency
The agency receives 100% of everything the creator earns on KNKY. The creator's wallet share is effectively 0% from the platform's perspective, and the agency handles paying the creator off-platform (salary, percentage split outside KNKY, or whatever you've agreed on privately).
This mode makes sense when:
The creator is a salaried employee or contractor of the agency
You have a complex revenue split that doesn't map cleanly to a single percentage (tiered shares, bonuses, etc.)
The creator prefers not to handle their own payouts at all
It's a stronger commitment than Split Revenue — make sure the creator understands and explicitly agrees.
4. Set the Payouts mode
Revenue Share decides who owns what. Payouts decides how the money actually moves into wallets.
| Split Payments | Agency Payment |
Where the creator's share lands | In the creator's own KNKY wallet | In the agency's wallet |
Who withdraws the creator's share | Creator, from their own wallet | Agency, then pays the creator off-platform |
Best for | Simple agreements, creators who prefer autonomy | Salaried setups, agencies that consolidate finances |
⚠️ Note: "Agency Payment" does not mean the agency takes more money — it just means all payouts route through the agency. The actual revenue split is still controlled by the Revenue Share section above. If you set Split Revenue 30/70 + Agency Payment, the agency receives all $1,000 to its wallet but still owes the creator their 70% off-platform.
5. Choose Agency Feature Requests
Nine toggles control which parts of the creator's account your agency can manage on their behalf:
Feature | What it lets the agency do |
All Features | Master toggle — enables everything below |
Chat | Read and send messages to fans on behalf of the creator |
Services | Manage paid services the creator offers |
Posts | Publish and edit feed posts |
Stories | Publish and edit stories |
Vault | Access and manage the creator's media vault |
Channel subscription | Manage paid channel subscriptions |
Shop items | Manage the creator's shop |
Notifications | Send notifications to fans |
Leave a feature off if the creator wants to keep managing it themselves.
⚠️ The creator can edit this list before accepting. On their side, each of these toggles is editable. If they untick anything, the invite turns into a Modified Invitation that comes back to you for review (see Counter-proposals below). Revenue share and payouts cannot be edited by the creator — only features.
Send
Click Send Invitation. The creator now appears in your Pending tab.
What the creator sees
When you send an invitation, the creator receives an in-app notification in their Notifications page (under both the All and Requests tabs).
Clicking View details opens the full Agency Invitation modal on their side. It shows:
Your agency name, username, and avatar
Your personal message
A Proposed Revenue Share section with the percentages in bold, plus an automatic worked example ("$10 fan purchase → Agency $2 → Platform $0.50 → Processing $1.50 → you receive $6.00")
A Payouts section listing the 14-day pending hold, the $100 minimum initial withdrawal, and your selected mode (Split or Agency)
An Agency Feature Requests section listing all 9 features as editable checkboxes — the creator can untick any they don't want to grant
A required "I agree to Agency terms & Conditions" checkbox
Two buttons: Reject Invitation and Accept
If the creator unticks any feature, the Accept button changes to Update invitation — a signal that they're sending a counter-proposal back to you rather than accepting your original terms.
The Pending tab
While the creator is deciding, the invitation lives in your Pending tab on the Creators page. Each pending invite shows:
Creator avatar, username, and verification badge
Online status
Subscription price (e.g. "From $5.00 / 1 month")
Three counters: Posts · Videos · Subscribers — useful for sizing up the creator before they accept
Invitation sent at timestamp
Sender — which member of your team sent the invite (useful for multi-employee agencies)
A ⋯ menu with View Invitation and Cancel invitation
Cancelling a pending invite
Click the ⋯ menu on the pending card and choose Cancel invitation. The invitation is removed and the creator no longer sees it in their notifications. Send a fresh one when you're ready.
Reviewing an invitation in flight
Click View Invitation in the ⋯ menu (or click the card) to see exactly what you sent. This is the easiest way to remember which terms you proposed if you've sent invites to several creators in parallel.
Counter-proposals: when the creator modifies the invite
If the creator unticks any feature in their Agency Invitation modal and clicks Update invitation, they're sending a counter-proposal. From their side, the invite is in flight again. From your side, here's what happens:
The card in your Pending tab doesn't change status — you'll need to either follow the notification or open the invite manually to see what changed
When you open the invite, the modal heading reads "Modified Invitation" (instead of "Agency Invitation")
The Modified Invitation modal shows:
The creator's profile
A list titled "Creator allows to access" containing only the features they kept — anything they unticked is no longer in the list
The Revenue Share and Payouts still shown in their original (proposed) form — these can't be modified by the creator
The sender (you or another team member) and the original timestamp
A helpful note: "you can contact to your creator to get more permission"
Accept and Reject buttons
Your three options at this point
Option | What happens |
Accept the modified invite | The collaboration starts immediately with the reduced feature set. You move the creator to Active and proceed |
Reject the modified invite | The creator disappears from your Pending tab. The creator gets a notification: "Your modified collaboration request has been declined by [Your agency]" |
Talk to the creator off-platform first | The Modified Invitation explicitly suggests this. If they unticked a feature you genuinely need, the right move is usually to discuss why and either agree on a workaround or restart the invite with adjusted terms |
💡 Tip: Rejecting a counter-proposal is final on this invite — you can't ask the creator to reconsider through the platform. If you want to give them another chance, talk to them directly and send a fresh invitation.
After acceptance
Once both sides agree on the final terms — either the creator accepting your original invite, or you accepting their modified version — the following happens immediately:
The creator moves from Pending to Active in your Creators list
Your agency gains the feature access for everything in the final agreed set
The revenue share starts applying to all new transactions
The payout mode is set — future transactions flow into the appropriate wallets per the 14-day / $100 rules
What's locked vs. what you can still change
Item | Editable after acceptance? |
Revenue share percentages | ❌ No — requires ending collaboration |
Payout mode (Split / Agency) | ❌ No — requires ending collaboration |
Feature access toggles | ❌ No — requires ending collaboration |
Assigned employees on the creator | ✅ Yes — add and remove employees anytime |
Day-to-day management actions | ✅ Yes — within the feature scope you agreed on |
What happens if the creator rejects
The invitation is removed from your Pending tab. You can:
Send a new invitation later (typically after talking to the creator again about what didn't work)
Adjust the terms in the new invitation — revenue share, payouts, or features
Use a different message that addresses their concerns directly